WashWorks Express
Monitor Half Off Launch CTR + check DRB promo still live
Meta ads running both locations since Apr 13. First performance review window closed Apr 20. Creative refresh decision pending if CPV is above target. Verify DRB 50% promo is still serving at websiteconnect.drb.com/washworksexpress/ through the May 5 end date.
"Get Your Free Wash" button still 404s
Annaville DRB backend. Arcadia Cambarare (DRB contact, 330-645-3299) configured the 50% promo successfully but the old Free Wash CTA on the live site has not been fixed. Low urgency given active campaign direction, but flag for May post-mortem.
Locations
Two drive-through tunnel car washes in South Texas. Not self-service. Customer drives in, selects a tier at the kiosk, drives out shiny.
🌊 Annaville
Market
Urban/suburban, working professionals, families.
Targeting
5 to 7 mile radius, professionals 25-54, family decision-makers.
Restriction
Does NOT accept dualies.
Backend
DRB / WebsiteConnect. Signup: websiteconnect.drb.com/washworksexpress/
👑 Kingsville
Market
University town, TAMUK students, military (Javelina Nation), locals.
Targeting
3 to 4 mile radius, students, military personnel, local residents.
USP
Accepts sports cars, low-clearance vehicles, dualies, exotics. Differentiator vs. Annaville.
Backend
Sonny's / MyWashAccount. Signup: washworksexpress.mywashaccount.com/
Pricing
Three tiers per location. Single wash or monthly unlimited membership. Members wash at both locations.
Members save an average of $180 per year
Conservative and defensible at 2-3 washes per month. The single highest-leverage sentence in any membership ad. Ceiling is roughly $360 per year for frequent washers.
🌊 Annaville
| Tier | Single | Monthly | Key Features |
|---|---|---|---|
| The Works | $23 | $36/mo | Ceramic Coating, Storm Shield, Tire Shine + all Ultimate features |
| Ultimate Wash | $17 | $31/mo | Presoak, Triple Foam, Quantum Polish, Bug Off, Clear Coat, Carnauba Hot Wax |
| Basic Wash | $10 | $22/mo | Presoak, Rinse, Clear Coat & Dry |
👑 Kingsville
| Tier | Single | Monthly | Key Features |
|---|---|---|---|
| The Works | $23 | $37.99/mo | Shine Protect, Extreme Shine Wax, Rain-X, Ceramic Seal, Tire Dressing, Foaming Fire |
| Ultimate Wash | $17 | $29.99/mo | Triple Foam, Under Car Rinse, Wheel Blaster + all Basic features |
| Basic Wash | $10 | $20.99/mo | Blue Coral Presoak, Wheel Brightener, Clear Coat, Spot Free Rinse, Drying Agent |
Conversion Tactics (Ranked)
- $1 first-month trial with auto-renew at full price. Highest-converting industry tactic. Blocked on DRB backend flexibility for Annaville.
- "First month at the price of a single wash" hook: The Works single = $23, membership = $36. Hook: "Unlimited for a month at the price of one wash."
- Free detail kit bonus. Physical bonus for signing up. Tangible value = perceived deal quality.
- Cross-location membership. "Two locations, one membership." Sells the Corpus to Kingsville commuter.
Active Campaigns
Live Meta ad activity. Refreshed when anything ships, pauses, or needs creative rotation.
Half Off Launch
Live Apr 13 → May 5 $500 lifetime budget
Two ad sets, one per location. Traffic objective over Landing Page Views. 50% off first month across all tiers. Published Apr 12, launched 9 AM CDT Apr 13.
Ad Sets
| Location | Budget | Targeting | Objective |
|---|---|---|---|
| 🌊 Annaville | $400/mo | 5-7mi radius, 25-54, professionals + family DMs | Traffic |
| 👑 Kingsville | $100/mo | 3-4mi radius, TAMUK + military + locals | Traffic |
Next Actions (Week of Apr 20)
- Monitor CTR + CPV: target window closed Apr 20. Creative refresh if CPV runs above target.
- Meta Pixel installation: discussed, not confirmed. Required to run retargeting after May 5.
- Retargeting audiences: blocked by Meta Pixel.
- Archive 15+ dead campaigns: Ads Manager cleanup. Cosmetic but reduces cognitive load.
Creative Inventory (April 2026)
Graphic 1
Other Guys vs Us comparison. Blue/white WashWorks branding on the "us" side. Addresses the Quick Quack price framing.
Graphic 2
50% Off hero with Half Off Launch headline and CTA to live signup. Both locations versioned.
Ad Copy
Full per-location copy in content/APRIL-2026-CAMPAIGN-CREATIVES.md. Headlines, descriptions, link descriptions all written.
design/notes/REFERENCE-quick-quack-50pct-ceramic.md. Pending approval before generating WashWorks variant via image-forge.
Campaign History
Every marketing campaign from January 2025 to present. Full detail in content/CAMPAIGN-HISTORY.md.
$40 Annaville, $15 Kingsville boost on winter freeze advisory. Stay Protected campaign + membership promotion. Kingsville student-targeting via Hwy 77.
Couples Ultimate package, "Show Your Car Some Love", Buy 3 get 1, First Love Special, Protection add-on. 20-post content calendar. Allen flagged self-service stock photos; full quality reset triggered.
Video creative both locations. Hook ran strong. 60% Annaville budget on 5mi pro targeting, 40% Kingsville student targeting.
Flash sales, photo contests, military and teacher appreciation. Heavy membership conversion messaging.
Migration from Simvoly. Anthony filmed a YouTube tutorial of the build.
First 10 new members per location got a free turkey. Workarounds (cash, Square, honor system) because DRB online signups were still blocked.
Halloween (full loss), Thanksgiving (partial, workarounds), Black Friday (full), Christmas (full), New Year's (full). The "Get Your Free Wash" CTA 404'd the entire window. This became the primary driver of the DRB escalation email in Feb 2026.
Built to consolidate pricing across both locations. Google Business Profile pricing cleanup flagged.
Four asks: API access, intro pricing toggles, phone support, documentation. Led to Arcadia contact in April.
After 5+ months of blocking, Arcadia Cambarare at DRB configured the Annaville 50% promo (confirmed Apr 3). Sonny's 1 Month Trial pricing also live on Kingsville. Meta ad sets launched Apr 13.
Content Calendar
Posting cadence, content mix, brand voice rules. Full detail in business-assets/00-KNOWLEDGE-BASE.md.
Content Mix
Promotional · 30%
Membership push, tier promos, seasonal offers, limited-time hooks.
Educational · 20%
Wax types, paint protection explainers, why ceramic coating matters.
Engagement · 20%
Polls, photo contests, questions, local community threads.
Seasonal · 20%
Holidays, weather events, Texas-specific (pollen, freeze, hurricane prep).
Community · 10%
Veteran appreciation, school partnerships, local events.
Posting Rules
- Never post the same content same day for both locations.
- Stagger posting times. Avoid consecutive weekday posts.
- Tue/Thu weekday cadence. Weekend emphasis (Fri/Sat/Sun).
- Every Saturday = shared "Both" post. Alternating Sunday posts per location.
- Location emojis: 🌊 Annaville, 👑 Kingsville. Never omit.
Posting Times
| Day Type | Windows |
|---|---|
| Weekdays | 7-9 AM · 12-1 PM · 4-6 PM |
| Weekends | 10 AM - 2 PM |
Brand Voice + Visual Rules
- Tone: friendly, approachable, local yet professional, community-focused.
- Colors: royal blue → light aqua, white foam/water accents.
- ✅ Include: bright daylight, authentic tunnel equipment, real soap effects.
- ❌ Avoid: self-service imagery, dark/moody, CGI, smoke effects.
- Ad format: lead with 1-2 clear lines, dashes or arrows, no unconfirmed prices, emojis at start, clear "HOW IT WORKS."
Backend Status
Per-location POS and membership software. Two different vendors, two different problems, two different wins.
5+ months of DRB blocking finally ended
After 5-6 calls and 5 escalations with zero resolution from Oct 2025 to Feb 2026, direct contact with Arcadia Cambarare at DRB opened in early April. She configured the Annaville 50% promo on Apr 3. The relationship is fragile but operational. Protect it.
🌊 Annaville · DRB / WebsiteConnect
Contact
Arcadia Cambarare
Web Applications Admin
📞 330-645-3299
✉ websiteconnect@drb.com
📍 3245 Pickle Rd, Akron, OH 44312
Active Promo
50% off first month, all tiers.
Requested Apr 1, confirmed Apr 3. Ends May 5, 2026.
Works: $18 → $36 Ultimate: $16 → $31 Basic: $11 → $22
Payment Processor
Fiserv CardConnect. All WebConnect transactions run through the host server using this same processor. NOT Stripe, Square, or Authorize.net.
Known Gotcha
Transaction manager on server needed a restart (SiteWatch Program Manager → Transaction Manager). Allen/staff can do it, or DRB can do it remotely (~1 min terminals down).
👑 Kingsville · Sonny's / MyWashAccount
Promo Status
1 Month Trial pricing live on mywashaccount.com. Signup flow works. No long-running blocker equivalent to the DRB saga.
Autopilot Reference
Sonny's Autopilot allows on/off promo toggles natively. This is the feature we asked DRB to match (part of the Feb 2026 demand email).
DRB Blocker History (for reference)
5-6 calls over 4+ months. Escalated to supervisor 5 times. Zero resolution. "Get Your Free Wash" button 404'd for the entire window. 5+ missed seasonal campaigns. Anthony drafted a strongly-worded email in Feb 2026 demanding API access, intro pricing, phone support, documentation. That email plus persistence opened the Arcadia contact. The lesson: escalate politely but firmly; vendors will produce a real human when the escalation costs them more than the fix.
Quick Quack Watch
Primary competitor. California corporate chain. 13+ locations across Corpus Christi, 1 in Kingsville.
Three angles to exploit in messaging
- Water spots: recurring complaint in their reviews. Direct angle for "unmatched drying" promise.
- Billing issues: cancellation friction, surprise charges. Anti-positioning: "Cancel anytime, charged nothing you did not approve."
- Drought optics: California corporate chain washing cars in Texas during drought seasons reads poorly. We are local.
Pricing Position
Quick Quack is typically $2 to $7 cheaper per tier. Race-to-the-bottom pricing is not our fight. Win on quality, locality, and community.
Weekly Check-In Agenda
- New creatives they pushed this week (screenshot to
design/references/). - Any new promo undercutting our tiers.
- Their review trend (Google + BBB).
- Local news sightings (drought coverage, water usage stories).
Current Reference Asset
design/notes/REFERENCE-quick-quack-50pct-ceramic.md. Creative structure (bold headline, specific promo code, mascot action shot, sparkle effects) worth translating to WashWorks brand voice via image-forge once the next visual is queued.
Open Tasks
Everything still on the plate. Priorities from CLAUDE.md section 5.
High Priority
Medium Priority
Low Priority
✅ Resolved (April 2026)
- DRB backend access — Arcadia contact established, 50% promo configured and live.
- Sonny's Kingsville promo — 1 Month Trial pricing live on mywashaccount.com.
- Payment processor identified — Fiserv CardConnect (Annaville DRB).
- Ad creatives designed — 2 graphics (Other Guys vs Us + 50% Off) in Canva, both locations.
- Ad copy written — full copy for both locations with headlines, descriptions, link descriptions.
- Stripe parallel checkout — REJECTED. No way to auto-enroll members in DRB/Sonny's from Stripe.
Owner Notes
Allen LeBleu — veteran-owned, signs contracts, approves campaigns. Tendency: slow on responses and payments. Sometimes referred to as "Alan."
Patience + direct asks + receipts
Respond to Allen in plain Texas-operator language. Lead with outcome, end with the single yes/no he needs to answer. Keep receipts of everything: promo configurations, ad approvals, pricing decisions. His "I already approved that" memory is unreliable at the 30-day horizon.
Contract (Corrected 2026-04-18)
| Monthly total | $1,500 ($750 per location × 2) |
|---|---|
| Invoicing | Two separate invoices, one per location |
| Started | January 6, 2025 |
| Duration | 6 months originally, renewed / ongoing |
| Payment method | Square |
| Square pattern | "2 Activities" $1,449.90 bi-monthly on 9869 account |
| Square fee | ~3.3% (~$50 on gross $1,500) |
| Ad spend (billed separately) | $500/mo total ($400 Ann + $100 Kgs) |
Deliverables per location per month
- 10 social posts
- Daily monitoring
- Bi-weekly reports
- Ad campaign management
- 1 professional video every 2 months per location (includes drone footage)
Extra fees (for reference)
- $50 per revision
- $100 per emergency update
- +25% rush delivery
Allen's Second Business
CarWashConsignment.com — marketplace for buying/selling pre-owned car wash equipment. Operating since 2010. Corpus Christi. Custom PHP app on Apache/Network Solutions, admin panel last updated ~Jan 2018. Lighthouse SEO 83/100, Performance 60/100, Core Web Vitals failing. Full audit delivered as goodwill (consignment-site/SITE-AUDIT-2026-03-22.md). Allen is exploring optimization; no formal engagement yet. Price only if Allen asks.
Audio Briefings
Narrated summaries of WashWorks decisions and deliverables. Plays on phone or desktop. Currently empty; next session will populate.
First briefing: Half Off Launch post-mortem (week of May 6)
Once the Half Off Launch campaign closes May 5, a 3 to 5 minute audio summary covering: actual vs projected CTR, membership conversions, CPA by location, lessons for the next seasonal push. Generated via openai-tts, hosted on this Pages project, tappable from phone.